MINI Wine Expo Poster
As one of the sponsors of the local Wine Tasting Expo, BMW/Mini required posters for the event. Creating a responsible car ad within the context of an event celebrating the fermented fruit of the vine required a certain amount of delicacy, sensitivity and finesse--while still staying true to the cheeky voice of the brand. This worked. And won Bronze at the Summit Creative Awards (SCA) in the poster campaign category.
UNB Viewbook 2012/2013
A key part of this project was coming up with a tagline for UNB's 2012/2013 Viewbook. "Life Unlimited" captures that exciting feeling of new possibilities that education offers students. It was a theme that we carried throughout the book, with each faculty and section having its own brand of 'unlimited" potential and possibility.
UNB Viewbook 2012/2013
A key part of this project was coming up with a tagline for UNB's 2012/2013 Viewbook. "Life Unlimited" captures that exciting feeling of new possibilities that education offers students. It was a theme that we carried throughout the design of the book, with each faculty and section having its own brand of 'unlimited" potential and possibility.
Official New Brunswick Touring Guide 2014
It's no secret. I love to write about my beautiful home province of New Brunswick. The place and its people form an integral part of much of my writing, both fiction and non-fiction. So having the opportunity to work on the 2014 Official New Brunswick Touring Guide was a treat and a half. What could be better than getting to tell others about your favourite place on earth?
Working on BMW and Mini was great fun. Both have very distinct voices and creating ads and copy that reflected the personality of each was creatively challenging and rewarding.
Marketing, Communications and Freelance Writing
Corporate communications. Copy writing. Content strategy. Social media. Print. Tourism & travel writing. University viewbooks. Radio. Video. News Releases. Progress Reports. White papers. Blogs. Feature articles. From creative concept to final copy, I'll help you find the right words.
Below is a sampling of clients I've worked with, and projects I wrote and co-created. Need help telling your story? Connect with me on LinkedIn or email me for rates and availability.
Click on an image to expand the view and scroll through the slideshow:
RV Lifestyle Magazine Feature
This travel article in RV Lifestyle Magazine gave me another opportunity to share some of northern New Brunswick's high points, hot spots and hide-aways. You can download this issue of RV Lifestyle and read the full article on page 44.
Royale Kittens Social Media
Social media marketing presents its own brand of challenges. The rules and platforms are constantly changing. Finding new ways to engage your audience and catch their attention amid a sea of social media distraction requires creativity, adaptability and, of course, a sense of fun.
Friends of the Moncton Hospital, Giving Campaigns
Supporting a vital institution like your local hospital makes everyone feel good. I felt that the creative for these campaigns should do the same. Here's to hope, healing and health...and an endlessly generous community!
City of Moncton
Named Canada's Most Polite and Honest City by Reader's Digest (2008), and one of the Top Ten Places for Canadians to retire (CottageLife, 2015), Moncton is a fantastic place to call home and is even more fun to write about. From 'chocolate' rivers and tidal bores, from lobsters to literary festivals, Moncton really is the place to be.
Friends of the Moncton Hospital Video, 2013-2014 Annual Giving Campaign
Non-profit organizations have always been some of my very favourite clients. The work is rewarding, the people, inspiring, and the projects challenging ...like finding ways to create an impactful TV spot on tight deadlines and tighter budgets. There is nothing more satisfying than seeing the pieces fall into place for a project like this video for the Friends Foundation... proving (I think) that with a little creativity, heart trumps dollars, every time.
Tourism New Brunswick Print Ad
This print ad was targeted to an American readership, encouraging sport fisherman and outdoor enthusiasts to visit New Brunswick. Here is the copy:
CAST AWAY THE EVERYDAY
Discover a place where the best fish stories are true. New Brunswick has long been the premiere destination of serious sport fisherman, and our guides and outfitters are second to none. Experience some of the best salmon fishing in the world as you explore pristine rivers running through breath-taking wilderness. We promise the stories you go home with will be as spectacular as the fish. Fish New Brunswick.