MINI Wine Expo Poster

As one of the sponsors of the local Wine Tasting Expo, BMW/Mini required posters for the event. Creating a responsible car ad within the context of an event celebrating the fermented fruit of the vine required a certain amount of delicacy, sensitivity and finesse--while still staying true to the cheeky voice of the brand. This worked. And won Bronze at the Summit Creative Awards (SCA) in the poster campaign category.